I work with founders and growth leaders at product-led SaaS companies. I help with the growth system and with the person running it.
Growth advisor and licensed psychotherapist. 12+ years across consulting, founding, and enterprise product, including product-led sales and hybrid GTM inside large organizations.
If PLG isn't converting to revenue and nobody owns the fix, that's typically when I get the call.
For founders who hired a growth lead and want them to win. I become the senior thinking partner for your growth hire. Regular sessions, async support, real-time guidance on the work they're actually doing.
They level up faster. You avoid expensive mistakes.
For founders and growth leaders. PLG strategy, upgrade paths, product-sales alignment, experimentation, pricing, growth roadmap.
I've done this across 50+ companies and I know where things typically break before the team sees it. I advise on what to prioritize, what to stop doing, and what's actually blocking progress.
| # | Situation | Track |
|---|---|---|
| 01 | You hired your first growth lead and want to set them up to win | Mentorship |
| 02 | PLG exists but isn't converting to paid and nobody wants to own it | Advisory |
| 03 | Product and sales keep stepping on each other | Advisory |
| 04 | Experimentation is happening but nothing actually changes | Both |
| 05 | You need senior growth thinking without a full-time VP | Mentorship |
| 06 | Your upgrade path, PQLs, or pricing need a serious rethink | Advisory |
12+ years in B2B SaaS across consulting, founding, and enterprise product management. Currently a Strategic Growth PM at IBM working across PLG, product-led sales, and enterprise GTM. Licensed psychotherapist working with senior tech professionals.
I've worked with 50+ companies on growth strategy, pricing, onboarding, and revenue systems.
| Platform | Description | Link |
|---|---|---|
| Professional network | linkedin.com | |
| Direct contact |
No pitch. A conversation about where growth is stuck and whether I can help.
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